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David Collins

Snatching Defeat from the Jaws of Victory.

16/09/2020

Looking to the Autumn/Winter season, undoubtedly this will be a difficult and troubling time for the hotel industry. To say that it is unprecedented would be an under-statement. It is reasonably expected that something approaching ‘normal’ trading will return no…

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David Collins

State-sponsored debt forgiveness may be the ‘silver bullet’ that the tourism industry needs

23/04/2020

David Collins, Co-Founder and Chief Operating Officer for The Great National Group, suggests that state-sponsored debt forgiveness may be the ‘silver bullet’ that the tourism industry needs as it looks to re-emerge from Covid-19. C19 has brought about lots of…

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David Collins

Faced with the ‘New Normal’

07/04/2020

David Collins, Co-Founder of The Great National Group, prescribes some possible responses to the current C19 challenge facing the hotel and tourism industry. Certainty. It’s what companies thrive on and what people depend on. Without knowing where we are in…

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David Collins

Is Pricing a Dark Art?

16/08/2019

David Collins, columnist and Co-Founder & Chief Communications Officer for The Great National Hotels and Resorts Group discusses the alleged Dark Art of Hotel Pricing .. There is a widely held misconception that hotel accommodation pricing is something of a…

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David Collins

Know Your Unknown Unknowns

08/08/2019

A phrase used by former United States Secretary of Defence Donald Rumsfeld back in 2002 came to mind recently in a chat with an industry colleague. I’m paraphrasing here but Rumsfeld’s quote went something like this: “There are things we know…

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how to be magnetic

How to be Magnetic

11/07/2019

Customers therefore increasingly expect their online experience to be intuitive, personalised, seamless, friction-free, secure and mobile enabled.

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how not to be social

How NOT to be social

21/06/2019

The emergence of social media however has created a free and effective platform now to engage directly and ‘one to one’ with your client base.

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David Collins

Pricing? Don’t forget your Customer

27/05/2019

You’ll be aware of the long-running bunfight between hotels and those ‘dastardly’ OTAs charging high commissions for business that might otherwise arrive direct.

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