Revanista | Direct Bookings
The process of taking on the OTA’s to grow direct bookings can seem extremely daunting!
This is the first part of our series to help you focus on how on to strengthen your hotel’s direct channel performance.
We don’t stop there! We also highlight how to increase conversion and revenue by turning your hotel’s direct channel weak spots into strengths.
1. Highlight The Benefits Of Booking Direct
Potential guests need a reason to stay engaged on your website.
2. Draw Attention To Guests Primary Needs
Guests' primary interest after location is comfort and value!
3. Grow Your Marketing Database
Grow your database to reach out to potential guests and entice them to book directly!
4. Encourage Guests To Make a Booking
Highlight discounts or added extras unique to your site to encourage bookings.
5. Guest Reviews
Use guest reviews to your advantage!
They are invaluable in helping to identify what the USPs of your property are and what makes you stand out from your competitors. Hotels looking to drive more direct bookings use these to reinforce guests’ choices during the decision-making process.